Na semana passada, estive em Floripa e pude finalmente conhecer a pousada Hi Adventure (Album completo na página do facebook!). Em algum momento, percebi um monte de shapes e alguns trucks jogados num canto da pousada. Não eram muitos, mas capturaram minha atenção.

Ontem, vim de encontro a uma idéia fenomenal que partiu do Eduardo Dias (Drop Family) e do Rafael (Hi Adventure). Com tantos shapes usados, porém “em forma”, eles criaram um banco totalmente original, o qual qualquer skateboarder gostaria de ter em casa ou ao lado de sua mini ramp.

Lá na pousada existem outros “assentos” do tipo e fica aí o exemplo do que um pensamento criativo e consciente com os recursos pode fazer. Como disse o próprio Eduardo em seu Instagram, #recicle #reutilize #transforme.

Last week, I went to Florianópolis and finally got to know the Hi Adventure (Full set on facebook). Walking around, I noticed a kind of “cemetery” of used decks and trucks. Not that many, but it got my attention.

Yesterday, I came across to such an amazing idea, created by Eduardo (Drop Familiy) and Rafael (Hi Adventure). With so many used decks, but still in good shape, they created an original bench, which I bet any skateboarder would like to have at home or on the side of a mini ramp.

At Hi Adventure, there’s other seats alike and that’s the example of what a creative and resources conscious thinking can do. Like Eduardo said on his Instagram, #recycle #reuse #transform.

Fotos do Instagram: @EduardoDrop @HiAdventure

Last year, I did a couple pictures for the Monorail project that they are planning to implant in Belo Horizonte. According to the needs of the final sketch, I did some pre arranged angle shots that, after some post processing and renderization, ended up like this. Ps: The graphic insertions of all kinds were not made by me.

Last saturday my friend Rico was here in Brazil to shoot some scenes for his new video, made by QU4RTO STUDIO, Só Lazer feat. Filipinho, which should be out soon. While getting into some shots, I took a few others. For more pics, go check the facebook album! Só Lazer!

No recent blog updates, I know. Still trying to figure out a reasonable tool for matching my style.

Anyway, talking about brand care today. Early in May, I went to the WWA Ragga Wake World Series, brazilian stop of it, the 3rd year in a row.

DC Shoes was there, co-sponsoring the event and interacting with viewers by a stand with products and a skate demo. Last year, they had a BMX demo also, with pro DC athlete Leandro Overall, but this year, he broke his foot a couple days before the event and could not be present.

Said that, I paid attention to the miniramp building, while covering the whole event. Buia, nick or last name of Rafael, great artist I met last year at the same event, was in charge of the DC Shoes graphics that were applied to the black miniramp. Working with world known brands the last few years, I know how important the appeal is when showing up the brand logo.

In this case, I noticed the perfection Buia was searching for while tracing guide lines, painting background and finishing up the miniramp overall design, with huge DC Shoes logo and coping stickers. This perfection and care are also transfered to DC Shoes products, which I’m a faithful consumer, not only for it’s quality and design (“Design it’s not how it looks like. It’s how it works.” Steve Jobs) but also for it’s lifestyle ideal. Helped by other DC Shoes team members, the final result could be seen as a normal logo appliance and most of the people could never think about how impecable the drawing/applying process was.

Helped by other DC Shoes team members, the final result could be seen as a normal logo appliance and most of the people could never think about how impecable the drawing/applying process was.

For that case, here are some pics, showing moments of it! Congratz to Buia, Robson and all the DC Shoes team. Keep up the good work!

GoPro just released it’s new camera, the HD Hero2. Among the new features, it is twice as sharper, improved quality in low light situations and 120fps speeds on selected modes. The MSRP remains the same, $ 299. More of the new features can be viewed in this link. Check out the promo video!

Where does your motivation comes from? Everyone has it’s single and unique path to that. But what keeps you motivated? Dive with sharks? Drive a car 150mph? Going to awesome places or simply have a cup of coffee with an old friend? It could be more than than, but it also could be less than that. What keeps me motivated?By now, I still haven’t defined that.

And it reminds me a quote from David duChemin, that works for this subject also: “It’s hard in part because there are no formulas. There isn’t one single path.” Play, have fun, work hard, be positive and find your motivation in everyday’s actions. In people you see and talk to. In a movie. In a piece of cake. In the traffic jam. Everywhere, anytime, always.

I spent a lot of time in a huge traffic jam across the whole city. But almost two hours inside my car passed like it was 20 minutes. That was because I was looking for something outside my window. What was that? I don’t know. But I’m sure that was something that would keep me motivated. And after all those thoughts, I came thru this short video from Chase Jarvis, talking about the Snapshot Project. Bingo!

This saturday, the John Butler Trio will be performing a live concert in Alphaville, Nova Lima. And as part of the Winter Sports & Music event, there will be a colective exhibition wich I’m in. Some action sports photos of friends, great music and fun. Take a look at the exhibition teaser:

Big thanks to my friend Leo Horta for this “making of” video.

Last week I had a great time shooting the 22′s Crew 2011 Winter Editorial. These guys know how to ride, party and have fun. A professional “two wheel” sports team, gathering style while riding or not. Our shoot took place in an abandoned mansion, with solid concrete, rubbish and an empty pool with a TV on fire! Check some pics out! Soon, a making of video. For more, check the 22′s Crew website and the online store!

This was my second time at Curitiba, wich is located at PR state, south of Brazil. It’s a very nice city, with great artistic content (Exibits, galleries, etc.) , lots of parks, excellent cuisine and great people. For a 4 day trip, I went to some cool places and took some pics, in different ways.