No recent blog updates, I know. Still trying to figure out a reasonable tool for matching my style.
Anyway, talking about brand care today. Early in May, I went to the WWA Ragga Wake World Series, brazilian stop of it, the 3rd year in a row.
DC Shoes was there, co-sponsoring the event and interacting with viewers by a stand with products and a skate demo. Last year, they had a BMX demo also, with pro DC athlete Leandro Overall, but this year, he broke his foot a couple days before the event and could not be present.
Said that, I paid attention to the miniramp building, while covering the whole event. Buia, nick or last name of Rafael, great artist I met last year at the same event, was in charge of the DC Shoes graphics that were applied to the black miniramp. Working with world known brands the last few years, I know how important the appeal is when showing up the brand logo.
In this case, I noticed the perfection Buia was searching for while tracing guide lines, painting background and finishing up the miniramp overall design, with huge DC Shoes logo and coping stickers. This perfection and care are also transfered to DC Shoes products, which I’m a faithful consumer, not only for it’s quality and design (“Design it’s not how it looks like. It’s how it works.” Steve Jobs) but also for it’s lifestyle ideal. Helped by other DC Shoes team members, the final result could be seen as a normal logo appliance and most of the people could never think about how impecable the drawing/applying process was.
Helped by other DC Shoes team members, the final result could be seen as a normal logo appliance and most of the people could never think about how impecable the drawing/applying process was.
For that case, here are some pics, showing moments of it! Congratz to Buia, Robson and all the DC Shoes team. Keep up the good work!